Defragmenting Builder Data and Technology

As a builder, you produce the world’s most complex products from the world’s most archaic, fragmented, and inconsistent information and standards. You have had no choice but to manually absorb, re-create and/or condition the information to make use of it. Industry standards organizations have not been able to create the data structures and standards to solve industry fragmentation. Neither have the technologists been able to develop the needed tools. Construction complexity has prevented the structures, standards, and processes to overcome fragmentation. Owners, designers, builders, trade contractors, and suppliers all operate in a disparate array of silos. With all the tools at our disposal, none have enabled an effective exchange and use of data between all parties. As a result, as an industry, we remain inter-organizationally fragmented. It's no wonder that 90% of all effort is non-productive.

The Twin Towers of Fragmentation

Inter-organizational fragmentation (between organizations) prohibits systemic process, productivity, or value improvement. As builders, it seems like we have little control over this. The bigger problem, however, is intra-organizational fragmentation within our organizations. This, we have total control of, when equipped with the right data / tech standards and solutions.

Intra-organizational fragmentation (within the organization) is crippling. No known builder has been able to capture real-world project outcomes – from bid day or project completion – in a way that could be useful in predicting future project outcomes or measuring process improvement. Without the ability to measure and compare the actual-to-predicted outcomes, you have no objective measurement capability. You can't improve what you can't measure.

Some whole-building type benchmarking solutions have been tried, but these are unable to account for the dozens of variables that drive outcomes. At the end of the day, estimators rely primarily on their intuition - and then back into their opinions with varying degrees of detail to support. They are motivated to sell the highest price point that the owner can tolerate.

Data Tech Integration Starts with the Builder

Building CATALYST offers a comprehensive but simple data and technology solution that accounts for the functional and attributable variables (aka causes) that determine project outcomes (aka effects). It’s made simple because of the “nucleus of critical data” that all detailed data is organized under. CATALYST’s efficacy has been enabled, and then proven, through a detailed data validation and calibration process across dozens of completed projects. And then applied to over 500 real-world projects.

Building CATALYST provides the technical data structure, processing capability for us to transition from a fragmented (siloed approach) to an integrated (systems approach) organization. Whereas our preconstruction departments apply the knowledge derived from data – it’s the operations and accounting departments that provide the data. Since operations or accounting departments can’t be directed by the preconstruction or estimating departments – its the builder's top management that must oversee the organizational-wide data structure and governance.

If you are interested in a live demo, please contact us at: If still interested, we will help you develop a plan to de-fragment your organization, give life to your dead data, and launch your preconstruction automation plan.

Want to learn more?

Building CATALYST has resulted from decades of studying and applying the management philosophy of W. E. Deming – which is grounded in systems theory. Deming was the physicist and statistician credited with the lean manufacturing movement, The Toyota Production System, and other quality and process improvement innovations. You can learn more by reading this article: The Deming Systems Approach to Construction.